Writer: Dan Ariely
Genre: Human Behaviour
I did not have anything else to read and this one was the only available book at home. I had not liked the genre but the synopsis told me it could be a good read. I started it with vengeance almost kept it down and then picked up again with vigour.
Dan Ariely explores the most common human traits like revenge, vindictiveness, anger, adaptation, empathy, etc. thru experiments and states before us why, at times, irrational behaviour can be helpful for humans. One of my favourite examples in the book is about Thomas Edison turning a blind eye to his associate, Tesla's discovery of AC (Alternate Current) just because he had discovered DC(Direct Current). The writer calls this syndrome as 'not-invented-here' bias which I think most of us suffer from. There are many such anecdotes that make the book a lively read.
Great books to catch up with even for first timers but you need to be a little patient in the beginning lest you keep it down like I almost did ;)
Genre: Human Behaviour
I did not have anything else to read and this one was the only available book at home. I had not liked the genre but the synopsis told me it could be a good read. I started it with vengeance almost kept it down and then picked up again with vigour.
Dan Ariely explores the most common human traits like revenge, vindictiveness, anger, adaptation, empathy, etc. thru experiments and states before us why, at times, irrational behaviour can be helpful for humans. One of my favourite examples in the book is about Thomas Edison turning a blind eye to his associate, Tesla's discovery of AC (Alternate Current) just because he had discovered DC(Direct Current). The writer calls this syndrome as 'not-invented-here' bias which I think most of us suffer from. There are many such anecdotes that make the book a lively read.
Great books to catch up with even for first timers but you need to be a little patient in the beginning lest you keep it down like I almost did ;)
